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Panel 5510: Consumer - Content & Media
Moderator: Tim Bajarin, Creative Strategies, Principle Analyst

"The Future of Multimedia Content and Distribution"
Now that much of the world has at least some form of broadband and Internet connection, the demand for richer media will skyrocket. This means that we will need many next generation digital devices that can access, manage, capture, display, encrypt and decrypt all of this new media flowing to the home and our mobile devices in real time. Our session will explore the new semiconductors, hardware, software and services that will be needed to meet the insatiable demand of the digital consumer who will want to access, view and consume their multimedia content anytime and anywhere they happen to be.

Panel 5520: Power - Approaches to Decrease Consumption
Moderator: Ron Wilson, Executive Editor, EDN Magazine

For much of the history of the semiconductor industry, product roadmaps have been based on introducing higher performance, higher capacity and higher speed. This  translates into higher power consumption and ultimately, higher cost.
In a mostly successful effort to minimize the ever increasing consumption of power, the industry adopted new technologies and drove manufacturing processes to ever smaller geometries over the years. However, the process treadmill may be reaching an end-point and the Moore's Law-driven approach of increased parallelism and greater levels of integration may no longer be the best solution to optimizing power consumption. It is time to re-think design to encompass the end-user point of view, and make power budgets a primary consideration at every step of product creation.
This panel will discuss what approaches companies taking to make power reduction a first order design consideration?

Panel 5530: EDA - Surviving the Inflection Point
Moderator: Gary Smith, Principle Analyst, EDA

We are presently going through an inflection point that is in the midst of remaking the EDA Industry.  This is being caused by two disruptive technologies; DFM and ESL.  On one had the DFM market is moving from the Little Definition of DFM; RET and DFY, both post GDS II processes, to the Big definition of DFM, a complete rewrite of almost all of the IC CAD tools.  On the ESL front we are seeing Embedded Software emerging as the number one design issue, driven by the multi-core revolution.  This is all reminiscent of the chaotic end of the 1980s, as we moved from the Gate Level Methodology to RTL.
This panel will discuss the current situation of electronic design tools for new form factors and its economic implications for tool vendors, in-house designers and users.